End-to-end product design at Lowe's — navigation, e-commerce, internal tooling. $257M+ in attributed incremental revenue across 5 years.
Rebuilt the highest-traffic component on Lowes.com. Added Quick Nav category links, restructured element hierarchy from heatmap data, and shipped a full mobile reflow — not a resize.
Transformed static filter chips into a contextual system that updates in real-time after customer selection — stitching each step of the shopping journey together and driving customers deeper into the purchase funnel.
Replaced a third-party chatbot with a fully in-house system aligned to V3 design standards — product card commerce, minimized chat invite, and a new component library built from scratch for 1.5B sessions.
Replaced a manual daily Excel workflow used by Pricing Managers across all divisions — eliminating simultaneous editing conflicts, creating a full audit trail for pricing decisions, and targeting a 90% reduction in task time.
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