Selected case studies · 2021–2025

Work

End-to-end product design at Lowe's — navigation, e-commerce, internal tooling. $257M+ in attributed incremental revenue across 5 years.

Masthead & Navigation Redesign
Lowe's · Sr. Product Designer · 2025

Masthead & Navigation Redesign

Rebuilt the highest-traffic component on Lowes.com. Added Quick Nav category links, restructured element hierarchy from heatmap data, and shipped a full mobile reflow — not a resize.

$117.3MIncremental revenue
+34 bps% to PLP, desktop
−26%Avg. exit rate
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Dynamic Visual Navigation
Lowe's · Product Designer · 2024

Dynamic Visual Navigation

Transformed static filter chips into a contextual system that updates in real-time after customer selection — stitching each step of the shopping journey together and driving customers deeper into the purchase funnel.

$69MIncremental revenue
+6 bpsConversion, desktop
+28 bps% to PDP
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Customer Support Chatbot
Lowe's · Product Designer · 2022

Customer Support Chatbot

Replaced a third-party chatbot with a fully in-house system aligned to V3 design standards — product card commerce, minimized chat invite, and a new component library built from scratch for 1.5B sessions.

1.5BTotal visits
4.7MChat participants
V3Design system aligned
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Exception Pricing Tool
Lowe's · Product Designer · 2021

Exception Pricing Tool

Replaced a manual daily Excel workflow used by Pricing Managers across all divisions — eliminating simultaneous editing conflicts, creating a full audit trail for pricing decisions, and targeting a 90% reduction in task time.

90%Time reduction target
100%Decisions with audit trail
0Editing conflicts
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